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1

The Influence of Perceived Innovation and Brand Awareness on Purchase Intention of Innovation Product — An Example of iPhone

Wu, Shwu-Ing, Ho, Li-Pang

Journal:

International Journal of Innovation and Technology Management

Year:

2014

Language:

english

File:

PDF, 242 KB

english, 2014

2

The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products

Wu, Shwu-Ing, Chen, Yen-Jou

Journal:

International Journal of Marketing Studies

Year:

2014

Language:

english

File:

PDF, 1.23 MB

english, 2014

3

The impact of customer relationship management and internal marketing on business performance: a comparison of lodging industries

Chen, Jui-Ho, Wu, Shwu-Ing

Journal:

Total Quality Management & Business Excellence

Year:

2014

Language:

english

File:

PDF, 204 KB

english, 2014

4

The effect of green marketing strategy on business performance: a study of organic farms in Taiwan

Wu, Shwu-Ing, Lin, Syuan-Ru

Journal:

Total Quality Management & Business Excellence

Year:

2014

Language:

english

File:

PDF, 199 KB

english, 2014

5

A proposed method for the development of marketing mix of the tea drink market

Wu, Couchen, Wu, Shwu‐Ing

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

1998

Language:

english

File:

PDF, 992 KB

english, 1998

6

A Comparison of the Online Shopping Behavior Patterns of Consumer Groups with Different Online Shopping Experiences

Wu, Shwu-Ing, Tsai, Hsin-Ti

Journal:

International Journal of Marketing Studies

Year:

2017

Language:

english

File:

PDF, 450 KB

english, 2017

7

The influence of core‐brand attitude and consumer perception on purchase intention towards extended product

Wu, Shwu‐Ing, Lo, Chen‐Lien

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2009

Language:

english

File:

PDF, 440 KB

english, 2009

8

Influential factors and relational structure of Internet banner advertising in the tourism industry

Shwu-Ing Wu, Pao-Lien Wei, Jui-Ho Chen

Journal:

Tourism Management

Year:

2008

Language:

english

File:

PDF, 1001 KB

english, 2008

9

Impact of CSR Perception on Brand Image, Brand Attitude and Buying Willingness: A Study of a Global Café

Wu, Shwu-Ing, Wang, Wen-Hsuan

Journal:

International Journal of Marketing Studies

Year:

2014

Language:

english

File:

PDF, 208 KB

english, 2014

10

A comparison of the behavior of different customer clusters towards Internet bookstores

Journal:

Information & Management

Year:

2006

Language:

english

File:

PDF, 503 KB

english, 2006

11

The relationship between consumer characteristics and attitude toward online shopping

Journal:

Marketing Intelligence & Planning

Year:

2003

Language:

english

File:

PDF, 241 KB

english, 2003

12

The influence of enterprisers' green management awareness on green management strategy and organizational performance

Wu, Shwu-Ing, Wu, Yu-Chen

Journal:

International Journal of Quality & Reliability Management

Year:

2014

Language:

english

File:

PDF, 287 KB

english, 2014

13

Internet marketing involvement and consumer behavior

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2002

Language:

english

File:

PDF, 469 KB

english, 2002

14

A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior

Wu, Shwu-Ing, Chen, Jia-Yi

Journal:

International Journal of Marketing Studies

Year:

2014

Language:

english

File:

PDF, 342 KB

english, 2014

15

The Correlation of CSR and Consumer Behavior: A Study of Convenience Store

Wu, Shwu-Ing, Lin, Hsin-Feng

Journal:

International Journal of Marketing Studies

Year:

2014

Language:

english

File:

PDF, 573 KB

english, 2014

16

The Interference Effect of Perceived CSR on Relationship Model of Brand Image

Journal:

International Journal of Business and Management

Year:

2015

Language:

english

File:

PDF, 275 KB

english, 2015

17

An experimental study on the relationship between consumer involvement and advertising effectiveness

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2001

Language:

english

File:

PDF, 1020 KB

english, 2001

18

Comparison between manufacturing companies that are ISO certified and those that are not certified using performance measurement model

Wu, Shwu-Ing, Chen, Jui-Ho

Journal:

Total Quality Management & Business Excellence

Year:

2011

Language:

english

File:

PDF, 370 KB

english, 2011

19

Perceived service quality and self-concept influences on consumer attitude and purchase process: A comparison between physical and internet channels

Wu, Shwu-Ing, Chan, Hsiu-Ju

Journal:

Total Quality Management & Business Excellence

Year:

2011

Language:

english

File:

PDF, 187 KB

english, 2011

20

The performance measurement perspectives and causal relationship for ISO‐certified companies

Wu, Shwu‐Ing, Liu, Shin‐Yi

Journal:

International Journal of Quality & Reliability Management

Year:

2010

Language:

english

File:

PDF, 224 KB

english, 2010

21

The influence of personal character on information communication and activity effect

Journal:

Marketing Intelligence & Planning

Year:

2007

Language:

english

File:

PDF, 132 KB

english, 2007

22

Benefit segmentation: an empirical study for on‐line marketing

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2001

Language:

english

File:

PDF, 104 KB

english, 2001

23

The Influence of CSR on Brand Relevant Aspects

Wu, Shwu-Ing, Chen, Jui-Ho

Journal:

Journal of Management and Sustainability

Year:

2015

Language:

english

File:

PDF, 428 KB

english, 2015

24

The Model of Relationship between the Perceived Values and the Purchase Behaviors toward Innovative Products

Wu, Shwu-Ing, Chang, Hui-Ling

Journal:

Journal of Management and Strategy

Year:

2016

Language:

english

File:

PDF, 446 KB

english, 2016

25

The Correlation between Factors in Festival Marketing Activities, Visitors’ Value Perception and Post-Purchase Feelings

Journal:

Journal of Management and Sustainability

Year:

2016

Language:

english

File:

PDF, 776 KB

english, 2016

26

Construction and Comparison of a Correlation Model on the Marketing Effect of Cultural and Creative Landmarks on Regional Tourism Development

Journal:

Journal of Management and Sustainability

Year:

2017

Language:

english

File:

PDF, 306 KB

english, 2017

27

Effects of the Experience in Using the Third-Party Payment on the Payment Model of Online Shopping

Wu, Shwu-Ing, Chuang, Ya-Chen

Journal:

International Journal of Business and Management

Year:

2018

Language:

english

File:

PDF, 422 KB

english, 2018

28

Competing Model of Event Marketing Activities

Journal:

International Journal of Marketing Studies

Year:

2016

Language:

english

File:

PDF, 371 KB

english, 2016

29

The Influence of Relational Bonds and Innovative Marketing on Consumer Perception – A Study of Theme Parks

Wu, Shwu-Ing, Lin, Ting-Ru

Journal:

Journal of Management and Strategy

Year:

2014

Language:

english

File:

PDF, 466 KB

english, 2014

30

The Effect of Celebration Marketing and Its Correlation Model

Journal:

Journal of Management and Strategy

Year:

2018

File:

PDF, 383 KB

2018

31

Influence of the Preference Factor on the Behavior Patterns of Participation in Festival Activities

Journal:

International Journal of Marketing Studies

Year:

2018

File:

PDF, 376 KB

2018

32

Discussion on the Relationship Between Characteristics of Self-Service Restaurants and Consumption Willingness

Wu, Shwu-Ing, Ji, Zhen-Yi

Journal:

Journal of Management and Strategy

Year:

2018

File:

PDF, 618 KB

2018

33

Campus cultural and artistic activity effects evaluation model: a study of universities in Taiwan

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Year:

2009

Language:

english

File:

PDF, 226 KB

english, 2009

34

Increased circulating big endothelin-1, endothelin-1 and atrial natriuretic peptide in infants and children with heart failure secondary to congenital heart disease

Jwu-Lai Yeh, Jong-Hau Hsu, Zen-Kong Dai, Shwu-Fen Liou, Ing-Jun Chen, Jiunn-Ren Wu

Journal:

International Journal of Cardiology

Year:

2005

Language:

english

File:

PDF, 237 KB

english, 2005

35

The relationships between CRM, RQ, and CLV based on different hotel preferences

Shwu-Ing Wu, Pei-Chi Li

Journal:

International Journal of Hospitality Management

Year:

2011

Language:

english

File:

PDF, 307 KB

english, 2011

36

The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan

Shwu-Ing Wu, Chien-Lung Lu

Journal:

International Journal of Hospitality Management

Year:

2012

Language:

english

File:

PDF, 402 KB

english, 2012

37

Use of Post-Hospital Care to Disabled Stroke Patients in Taiwan: A National Health Insurance Experience

Guey-Ing Day, Shwu-Chong Wu, Shin-Chung Huang

Journal:

Disability and Health Journal

Year:

2009

Language:

english

File:

PDF, 46 KB

english, 2009

38

Use of Post-Hospital Care to Disabled Stroke Patients in Taiwan: A National Health Insurance Experience

Guey-Ing Day, Shwu-Chong Wu, Shin-Chung Huang

Journal:

Disability and Health Journal

Year:

2009

Language:

english

File:

PDF, 103 KB

english, 2009

39

Comparison between hotels and motels using CRM effect model – An empirical study in Taiwan

Wu, Shwu-Ing, Chen, Jui-Ho

Journal:

International Journal of Hospitality Management

Year:

2012

Language:

english

File:

PDF, 471 KB

english, 2012

40

The impact of ISO certification on consumers' purchase intention

Wu, Shwu-Ing, Jang, Jiun-Yi

Journal:

Total Quality Management & Business Excellence

Year:

2014

Language:

english

File:

PDF, 171 KB

english, 2014

41

The Performance Measurement of Cause-Related Marketing by Balance Scorecard

Wu, Shwu-Ing, Hung, Jr-Ming

Journal:

Total Quality Management & Business Excellence

Year:

2007

Language:

english

File:

PDF, 176 KB

english, 2007

42

A performance evaluation model of CRM on non-profit organisations

Wu, Shwu-Ing, Hung, Jr-Ming

Journal:

Total Quality Management & Business Excellence

Year:

2008

Language:

english

File:

PDF, 370 KB

english, 2008

43

The performance of ISO certification based on consumer perspective: A case study of a travel agency

Wu, Shwu-Ing, Jang, Jiun-Yi

Journal:

Total Quality Management & Business Excellence

Year:

2013

Language:

english

File:

PDF, 377 KB

english, 2013

44

CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE

WEI, PAO-LIEN, HUANG, JEN-HUNG, TZENG, GWO-HSHIUNG, WU, SHWU-ING

Journal:

International Journal of Information Technology & Decision Making

Year:

2010

Language:

english

File:

PDF, 333 KB

english, 2010

45

A comparison of green business relationship models between industry types

Chen, Jui-Ho, Wu, Shwu-Ing

Journal:

Total Quality Management & Business Excellence

Year:

2015

Language:

english

File:

PDF, 196 KB

english, 2015

46

A strategy-based model for implementing channel integration in e-commerce

Wu, Ing-Long, Wu, Shwu-Ming

Journal:

Internet Research

Year:

2015

Language:

english

File:

PDF, 356 KB

english, 2015

47

Anti-Hypertension Effect of Vanylidilol: A Phenylaldehyde α/β-Adrenoceptor Blocker with Endothelium-Dependent and K+ Channels Opening-Associated Vasorelaxant Activities

Chiu, Chaw-Chi, Wu, Jiunn-Ren, Lee, Chih-Hsiung, Liou, Shwu-Fen, Dai, Zen-Kong, Chen, Ing-Jun, Yeh, Jwu-Lai

Journal:

Year:

2004

Language:

english

File:

PDF, 162 KB

english, 2004

48

The performance evaluation and comparison based on enterprises passed or not passed with ISO accreditation

Wu, Shwu‐Ing, Chen, Jui‐Ho

Journal:

International Journal of Quality & Reliability Management

Year:

2012

Language:

english

File:

PDF, 225 KB

english, 2012

49

The Influence of Tourism Image and Activities Appeal on Tourist Loyalty – A Study of Tainan City in Taiwan

Wu, Shwu-Ing, Zheng, Yu-Hua

Journal:

Journal of Management and Strategy

Year:

2014

Language:

english

File:

PDF, 259 KB

english, 2014

50

Impact of City Social Responsibility and Marketing Strategy on City Image and People’s Perception

Wu, Shwu-Ing, Liou, Ni-Wei

Journal:

Journal of Management and Sustainability

Year:

2015

Language:

english

File:

PDF, 719 KB

english, 2015

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